Its main content can be divided into three parts . the first one is the introduction of the european audio - video industry model and its development , including the explicit explanation of the public funding in europe involving the description of public funding , the public funding support of the film industry , the support to the television industry , the technology departments , multi - media , the video and the support from cnc to the film and television groups , then it introduces the development of the european audio - video industry involving the status of the public broadcasting in europe , the strength of the european audio - video industry in the whole world and the analysis of the advertising industry 大体内容可以分为三部分:第一部分是欧洲视听产业模式及其发展状况,首先是对欧洲视听产业公共资助进行了详细的介绍,包括对资助基金的描述、对电影产业的公共资助、对电视产业的资助、对技术部门、多媒体和视频的资助以及cnc对致力于影视业团体的资助;然后介绍了欧洲视听产业发展情况,包括公营视听在欧洲的地位,欧洲视听产业在全世界的实力及其广告业态分析。
In order to increase students ' familiarity with practical issues in the field and broaden their perspective , the department invites working professionals to develop new professional courses on topics such as operational management in the television broadcast industry , radio broadcast industry , newspaper industry , publishing industry , advertising industry , online marketing , and recording industry , as well as radio / television program planning and marketing , media marketing case studies , and media operation case studies 为了增进学生对实务界的认识，扩展视野，本系邀请实务专家开设创新的专业课程，包括：电视媒体、广播媒体、报业、出版业、广告业、网路行销、唱片业等行业的经营管理，以及广电节目企画与行销、媒体行销个案分析、媒体经营个案分析等。
With the development of commodity economy , the market potential on the campus is increasing year by year . the traditional social marketing and advertising industry have been blocked continuously by the high wall of universities in searching the market on the campus . the original marketing strategies are faced with tests 随着社会商品经济的发展，校园的市场潜力逐年突现，传统的社会销售和广告行业在寻求校园市场的同遭遇了大学高墙的重重阻挡，原有的销售策略面临考验。
Tv broadcasting is an integral part of these creative industries , inextricably - linked with the mass - entertainment film industry , radio , newspapers , magazines , children ' s toys , electronic games , fashion - with the advertising industry a very prominent “ cement ” in that structure … they interlock , incestuously perhaps , and provide constant mutual product and programme support 电视传播是这些创造性产业中的主要部分，它不可避免地与大众娱乐电影产业、广播、报纸、杂志、儿童玩具、电子游戏、时装等联系在一起，而广告业是这个结构中的一种非常重要的黏合剂… …它们互相连锁，也许是混乱错杂地交叉渗透，提供持续合作的共同产品和相互支持的节目。
Our company , at the cutting edge in advertising industry , mainly engages in advertising design , production and dissemination and acting as an advertising agent for domestic and international advertisers , including acting as the general advertising agent for the above magazines and other well - known magazines such as woman ' s day , car & driver and 25ans 本公司作为业内一流的企业，主要从事国内外广告的设计、制作、发布和代理业务，其中包括这些杂志的广告总代理业务，同时还从事其他知名杂志的广告总代理业务，如： 《健康之友》 、 《名车志》 、 《心理月刊》和《安》等。
With those purposes , the paper discusses the social and economic basis of auditory of circulations with systemically reviewing the origin , development and internationalization of abc and bpa . an analysis on the definition , significance and characteristics of auditory of circulations is also done with a full perspective on the current index systems and series of regulatory regime both on abc and bpa ( us abc and bpa international as the two optional samples ) . furthermore , the author tries to find out a tentative solution on the issue of the system construction of auditory of periodicals " circulations with the analyses of the current social and economic situations , especially the development of the periodical industry and advertising industry in china at the beginning of 21st century 本文对abc和bpa的起源、发展和国际化历程做了系统考察，在此基础上分析发行量认证体系存在和成长的社会经济基础；以美国发行量认证署（美国abc ）和bpa国际媒体认证公司（ bpainternational ）这两个认证机构为样本，对两种认证体系的现行指标体系及具体管理制度等微观层面作全面透视，分析发行量认证的内涵、意义和特征；针对中国当前的社会经济现状，尤其是中国期刊产业和广告业的发展格局进行剖析，解答中国要不要引入期刊发行量认证体系以及中国引入期刊发行量认证体系的初步解决方案这两个问题。
Our company , at the cutting edge in advertising industry , mainly engages in advertising design , production and dissemination and acting as an advertising agent for domestic and international advertisers , including acting as the general advertising agent for the above magazines and other well - known magazines such as woman ' s day , car & driver and 25ans 本公司作为业内一流的企业，主要从事国内外广告的设计、制作、发布和代理业务，其中包括这些杂志的广告总代理业务，同时还从事其他知名杂志的广告总代理业务，如： 《健康之友》 、 《名车志》 、 《心理月刊》和《炫色》等。
Thirdly , also the pivot of the paper , it ’ s about the illumination of the european audio - video industry to the television industry in china : never ‘ completely open ’ the tv market ; pay more attention to the advertising industry to enhance its development ; develop the industry step by step , i . e . the industrialization and collectivization should never be hasty 第三部分是本文的精化部分,即欧洲视听对中国电视产业的启迪:不“完全开放”电视市场;规范广告的投放,促进电视广告更好地发展;产业发展要循序渐进,并带动相关产业的发展。
